I don’t disagree with 1% of affilitates delivering 99% of the sales but to class the other 99% as worthless is a disservice.

Perhaps an opportunity for you Robert to make an affiliates course.

Robert:

You pose a number of great points that should lead to success for both the affiliate and the product owner.

But to assure the best success, the final question shouldn’t be “What’s the best time to call you up?” Rather, the affiliate should ask, “When can we talk about planning and scripting our interview so we each can get maximum mileage from the event?”

The interview should not be a casual, unplanned conversation. Both parties have specific points they want to make to their listeners and potential customers on the call. Those topics need to be addressed and planned out in advance, just as you would a sales letter. Going in cold to the interview will reduce your effectiveness to achieve maximum sales. After you hang up, It also will have you thinking that you wish you would have said one or two other points that just didn’t come to mind.

One other thing. When I speak of scripted, I mean talking points. DO NOT read your script. Everytime I listen to a teleseminar where someone is reading their notes, I start being sold on the fact that they don’t know their product or sales points very well. Be confident, be strong, be conversational.

Michael C. Sheward
President
Management Communications Strategies
Fairfax, VA
shewardmcs@aol.com