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Upsells, Downsells, One-Time Offers?
Upsells, Downsells, One-Time Offers?Q: “What’s the difference between a one-time offer (OTO) and an upsell? I was taught they were the same thing, and if you can re-educate us on the subject, I’m all for that!”
A: We thought that was a great question because the differences are sometimes very subtle and easy to confuse. So we decided to record a brief video and do a direct comparison between them, as well as shed some light on how downsells work.
Please understand this is our perspective, and it’s entirely possible that your perspective will vary. We welcome your comments and value your opinions, so please share them in the comments below.
Don’t forget to download your free copy of Internet Marketing Sins if you haven’t already done so.
If you’ve ever been stuck in “upsell hell,” then you need to read it. It also helps shed light on how to make upsells and one-time offers work much better for both you and your customers!