One of our Twitter friends asked this question:

Q: “What’s the dif­fe­rence bet­ween a one-​​time offer (OTO) and an upsell? I was taught they were the same thing, and if you can re-​​educate us on the sub­ject, I’m all for that!”

A: We thought that was a great ques­tion because the dif­fe­ren­ces are some­ti­mes very subtle and easy to con­fuse. So we deci­ded to record a brief video and do a direct com­pa­ri­son bet­ween them, as well as shed some light on how down­sells work.

Please unders­tand this is our pers­pec­tive, and it’s enti­rely pos­si­ble that your pers­pec­tive will vary. We wel­come your com­ments and value your opi­nions, so please share them in the com­ments below.

Don’t for­get to down­load your free copy of Internet Marketing Sins if you haven’t already done so.

If you’ve ever been stuck in “upsell hell,” then you need to read it. It also helps shed light on how to make upsells and one-​​time offers work much bet­ter for both you and your customers!

Wel­come to Mar­ke­ters Board. Recently, a mem­ber of one of our coaching groups asked this very inte­res­ting question:

Q: “Have you seen Google’s new Search Wiki? Are you aware of this? Using this? Pro­mo­ting this?”

A: Google’s new Search Wiki allows you to con­tri­bute your input and review based on search engine results. But this is something that’s rela­ti­vely new. We do not pur­port to be SEO spe­cia­lists, but with a little com­mon sense this is huge!

So we deci­ded that the best way to ans­wer this ques­tion is to record a brief video and show you how it works — and how you can use it to your advantage.

What do you think? Do you think it’s going to even­tually affect search engine results? Goo­gle has neither con­fir­med nor denied it, but why wait? This could become an area that may poten­tially affect our search engine rankings.