One of our Twitter friends asked this question:

Q: “What’s the difference between a one-​​time offer (OTO) and an upsell? I was taught they were the same thing, and if you can re-​​educate us on the subject, I’m all for that!”

A: We thought that was a great question because the differences are sometimes very subtle and easy to confuse. So we decided to record a brief video and do a direct comparison between them, as well as shed some light on how downsells work.

Please understand this is our perspective, and it’s entirely possible that your perspective will vary. We welcome your comments and value your opinions, so please share them in the comments below.

Don’t forget to download your free copy of Internet Marketing Sins if you haven’t already done so.

If you’ve ever been stuck in “upsell hell,” then you need to read it. It also helps shed light on how to make upsells and one-​​time offers work much better for both you and your customers!

Welcome to Marketers Board. Recently, a member of one of our coaching groups asked this very interesting question:

Q: “Have you seen Google’s new Search Wiki? Are you aware of this? Using this? Promoting this?”

A: Google’s new Search Wiki allows you to contribute your input and review based on search engine results. But this is something that’s relatively new. We do not purport to be SEO specialists, but with a little common sense this is huge!

So we decided that the best way to answer this question is to record a brief video and show you how it works — and how you can use it to your advantage.

What do you think? Do you think it’s going to eventually affect search engine results? Google has neither confirmed nor denied it, but why wait? This could become an area that may potentially affect our search engine rankings.